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How to Shop for Vitamins

Posted on 25th May 2010 @ 5:57 PM

HOW TO READ VITAMINS & SUPPLEMENTS LABELS

The following information can be used to read labels in a general basis, this guide will give you an overview and it is always best to research a little more the individual products you are interested in trying. Labels on natural vitamin supplement bottles present a challenge to manufacturers, a great deal of information about a complex product must be squeezed into a tiny space. Through necessity, they resort to abbreviations and verbal shorthand to communicate, and it can be a bit daunting to the uninitiated. Use the following information to learn about how to read a label:

1. The "% of Daily Value": The "Daily Value," or DV, was created by the U.S. Food and Drug Administration for labels on foods and supplements, and implemented in 1994. It is based on two sets of references: Daily Reference Values, or DRVs, and Reference Daily Intakes, or RDIs. DRVs are for nutrients for which no set of standards existed previously, such as fat and cholesterol. RDIs replaced the term "U.S. Recommended Daily Allowances" (RDA), which were introduced in 1973 for labeling of vitamins, minerals and protein.


 If the "% Daily Value" listed is "75%" that means one serving supplies 75 percent of the entire DV for that nutrient. If the value listed is more than 100 percent, it suggests some advantage to exceeding the DV. In this case, it reflects the view of Dr. Weil and his science advisory board that the DV established by the FDA is below the optimal dosage. This illustrates the difference between "what you can get by on" and "what is the amount that may provide the most benefit."
 
 2. "Serving Size": This indicates how many of the units - tablets, soft-gels, capsules, etc. - need to be consumed in a day to reach the percent of daily value listed on the label.
 
 3. Units of measure reflect the standard reference units for each kind of nutrient. “I.U.,” stands for “International Unit” and is the standard for measuring fat-soluble vitamins, which include vitamins A, D, E and K. The abbreviation "mg" stands for milligrams, or one-thousandths of a gram, and “mcg" stands for micrograms, or one millionths of a gram.
 
 4. Double asterisks in place of DV listings mean that DVs have not been established for these nutrients. The nutrients are included in some Weil dietary supplements because studies suggest they have scientifically validated health benefits and are safe to consume at the amounts contained in the supplement. 
 
 5. The "Other ingredients": This is a list of compounds that do not directly contribute to the nutrient DVs in the supplement, but instead aid in functions such as tablet integrity, proper digestion or preservation of shelf life.
 
 6. The "EXP" indicates the expiration date; that is, the date by which the supplements in the bottle will have degraded to the point that the percent of DV listed on the label is no longer accurate. Consuming supplements that are past their expiration date is usually not harmful, but since the full nutritional value is not received by the consumer, it is recommended that supplements that have passed their expiration date be replaced with fresher ones.
 
 7. The "LOT" is a number that identifies the specific manufacturing lot that included this particular item. It is useful in the unlikely event that questions arise about the integrity of ingredients or manufacturing processes used to create that lot.
 
 8. "Directions" provides information to help the consumer safely obtain maximum value from the product.
 
 9. "Note" serves to warn consumers of potential adverse effects the supplement could present to individuals such as pregnant or lactating women, people taking certain prescription medications, or people with allergies.  This section also contains information regarding how to store the supplements.
 
 10. Manufacturer's information tells which company made the supplement, and where the company has its headquarters.
 
 11. The "For more information" provides contact information should purchasers or potential purchasers have questions about the supplement.


WHAT'S IN THE BOTTLE?

Want to know what is in that vitamin pill? Just reading the label doesn't satisfy everyone. Here is the ultimate way to find out what a supplement contains: write to the manufacturer. Email is fine; most companies have a website that a Google search will locate for you in seconds. I suggest you politely ASK FOR A FULL DISCLOSURE OF ALL INGREDIENTS AND EXCIPIENTS IN EVERY NUTRITIONAL PRODUCT THE COMPANY SELLS. This is very educational indeed. There are several possible responses to such a letter from you. 

 1. The company might not reply at all. Write again, and address your second letter personally to the president or chairman of the board, saying that your first request   went unanswered. (Your public library can get you the name of the head of any corporation in America. Company addresses are almost always on the supplement bottle.) IF YOU STILL DO NOT GET A REPLY, THIS SAYS A GREAT DEAL ABOUT THAT PARTICULAR BRAND. 

 2. The company may respond with a general, throw-away letter telling you that their supplements "are made with the finest ingredients" under "rigid quality control" and such like. That's nice; big deal!  Wouldn't you expect that of ANY vitamin company? Recall that you asked for specifics about each tablet. Failure to disclose specifics means they are hiding something.  Write back, following step #1 above. 

 3. If the company sends a letter giving a general ingredient statement, like the one on the vitamin bottle itself, that is NOT enough. Example: "Contains Vitamin So-and-so, 500 mg; natural fillers, sweeteners, certified color." This product might contain almost anything. It is necessary to know exactly what each ingredient is. Do not be ashamed to ask; after all, this is something you are going to eat.  Write back and ask for a FULL disclosure. If you don't get it, they don't get your business. 

 4. A really reputable company will in fact send you a full product disclosure. Any company that is prompt, honest and thorough is probably worth doing business with... as long as they do not use ingredients that are best avoided. 

 5. This is all actually much easier than it sounds. Your letters can be just three sentences: tell them what you've got, ask for what you want, and say thank you. It is worth the time this takes to know what you are taking.

 

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